Hello,

I’m Ray, an award-winning Creative Director, Brand Builder and Multi-Platform Campaign Specialist who's driven by the power of big ideas and beautifully crafted storytelling.

For over a decade, I cut my teeth at the BBC, learning to write, direct, edit and lead creative across multiple formats and genres - from Sport and Factual to Entertainment and Drama. Since then, I’ve pretty much worked and freelanced for in-house creative teams at all the major broadcasters, including ITV, Channel 4, Channel 5, Warner Bros. Discovery and UKTV. Along the way, I’ve built dynamic, diverse teams, delivered high-profile campaigns, and helped shape brands that connect deeply with their audiences.

When I’m not immersed in creative projects, you’ll probably find me at the piano. I’m a passionate musician who occasionally composes for TV ads and once even made a fleeting appearance in a Hollywood movie (but I’ll save that story for another time...).