Drama on UKTV Play

The brief was to educate Drama channel audiences to get more of what they love on our on-demand service, UKTV Play. Shooting an ad within an ad, we called upon acting legend Charles Dance to deliver this message the only way he knew how.

Creative Manager Drama: Ray Dunlop
Creative Manger UKTV Play: Paul Philpott
Director and Creative: Genevieve Simms